Privacy policy

Effective date: October 2, 2026

Summary

We collect the details you give us, such as your name, phone number, email and insurance company, and basic data about how you use this website. We use them to answer you, schedule your free phone consultation, check your insurance benefits, and run and improve our services and ads. We share them with service providers who help us do this, with your insurer when needed, and when the law requires it. We keep some information for set periods, listed below. Questions or requests: care@dayrisewellness.com or (331) 425-8625.

Who we are

This policy covers dayrisewellness.com and the forms, booking page and chat on it. In this policy, "Dayrise Wellness", "we" and "us" mean Dayrise Wellness. We provide outpatient mental health services in Lombard and Naperville, Illinois, and online.

This website is not for emergencies. If you are in crisis, call 911 or 988.

Information we collect

We collect information you give us, information from your visit, and information from others.

Where it comes from What we collect
Booking form and consultation requests First and last name, email, phone number, insurance company, whether your plan is a PPO, the day and time you pick, and anything you choose to write in the notes box
Contact and referral forms The details you enter, such as name, email, phone number and your message
Phone calls, text messages and emails with our team Your phone number or email address, the date, the length of a call, the text of messages and emails, and notes our team adds
Website chat What you type and the pages you viewed
Records requests The details you enter in the request form, which Asana hosts for us
Self-assessment tests Your answers, your score and your result group, and any answers to the optional questions, saved without your name, email or phone number, plus a code that changes every day
Your visit to this website IP address, browser and device type, pages viewed, the site you came from, and the dates of your visits
How you found us The source, medium and campaign of your visit, your first landing page (without the query string), Google ad click IDs, how many pages you viewed and the kinds of pages (such as services or booking, never page names), and dates, saved in cookies for up to 90 days
Other people and organizations Referral details from directories, doctors, schools and other providers who send you to us, and benefit details from your insurer

Please do not put emergency or detailed clinical information in website forms. Tell your care team by phone or in your first session.

How we use information

We use your information to:

  • Reply to you and schedule your free phone consultation
  • Check your insurance benefits before your call
  • Coordinate your care once you become a client
  • Send the reminders and messages you ask for
  • Keep our website, systems and records secure and prevent misuse
  • Measure how people find and use our website and how our ads perform
  • Improve our website and services
  • Meet our legal and professional duties

How we share information

We share information with service providers who help us run our practice and website.

Provider What it does for us What it can receive
Zoho (CRM, Bookings, PageSense, chat and text tools) Scheduling, our contact and client records, website testing, chat Details you enter in our forms and chat, booking and call records, and visit data
Google (Tag Manager, Analytics, Ads) Measures visits and ad results Page visits, device data and IP address, and the ad click ID and time of a lead step
Microsoft Clarity Shows us how visitors use pages Clicks, scrolling and page views. Our booking form is masked from these recordings
WordPress.com (Automattic) Counts visits to this website and delivers parts of it Standard server data and page visits
Asana Hosts our records request form The details you enter in that form
Bitly Short links, including the client portal link Click data on those links
Phone and text service providers Place and log calls and texts Phone numbers and call times
Your insurance company Verifies your benefits The details needed to check your coverage

We also share information when you ask us to, when the law requires it, to protect someone's safety, and in a sale or merger of our business.

Cookies and similar technologies

We use cookies and similar tools to run this site, count visits and measure ads. Our cookie policy lists each one, who sets it and how long it lasts.

We set these cookies ourselves, each for up to 90 days:

  • dr_ft and dr_lt remember how you first and most recently reached our site: source, medium, campaign, landing page and date.
  • dr_gclid, dr_gbraid and dr_wbraid hold a Google ad click ID.
  • dr_pv counts the pages you view and lists the kinds of pages, never their names.
  • dr_utm_* and dr_landing hold campaign tags and your landing page.

When you book, we save these values with your booking.

Advertising and measurement

We advertise on Google to reach people looking for therapy. To learn which ads lead to appointments, we send Google a small event when a lead reaches a step in our process. The event holds the ad click ID from your visit, the time, and the name of a general step, such as "lead created" or "qualified lead". It holds no name, email address, phone number, insurance detail, note or appointment detail.

To match your booking to your record, we keep a scrambled code (a keyed hash) made from your email address and another made from your phone number. We keep these codes on our own systems and do not store them next to your name. Without our secret key, they cannot be turned back into your email address or phone number.

You can limit Google's use of data for ads at adssettings.google.com. You can read how Microsoft handles Clarity data in the Microsoft privacy statement.

How long we keep information

Information How long we keep it
Booking log with your click ID, the number and kinds of pages you viewed, and the scrambled codes for your email and phone 120 days
Lead report records (an ID, dates, channel, stage and counts of interactions, with no names) 24 months after the last activity
Click ID and campaign cookies Up to 90 days, in your browser
Self-assessment results 24 months

We keep other information, such as contact form and chat records, call and text logs, and client records, for as long as we need it for the purposes above and as the law requires. Analytics tools keep data under their own retention settings.

How we protect information

Our website uses encrypted connections (HTTPS). Our lead reports show an ID and dates, with no names, email addresses or phone numbers, and only site administrators can open them. No website or system is completely secure. If a breach affects your information, we will tell you as the law requires.

Your choices and rights

  • Cookies. Use your browser settings to block or delete cookies. Our cookie policy explains how.
  • Texts and emails. Contact us to stop texts or marketing emails.
  • Your information on our website and marketing lists. You can ask us to tell you what we hold about you, correct it, or delete it.

To make a request, email care@dayrisewellness.com or call (331) 425-8625. We may ask you to confirm who you are. We respond as quickly as we can.

Children and teens

We see children and teens. A parent or legal guardian makes appointments and completes forms for a child. This website is not meant for children under 13, and we do not knowingly collect their information through it. If you believe a child sent us information, contact us and we will delete it.

Health information

Some of what you tell us becomes part of your health record when you become a client. Federal law (HIPAA) and Illinois law, including the Illinois Mental Health and Developmental Disabilities Confidentiality Act, protect that record. If you have questions about how we handle your health information, contact us.

Changes to this policy

We may update this policy. We post the new version on this page with a new effective date. For a material change, we also say so on this page.

Effective date: October 2, 2026.

Contact us